Google Hides Too Many Search Results

A blog can be the most powerful web marketing tool at your disposal, but only if your ideal customers can find it. In this article I’ll show you some simple changes you can make to your own blog that will help increase your search engine visibility, drive more traffic to your blog and generate more leads and sales for your business. Start with keyword-rich topics. Why are blogs such powerful tools for SEO (search engine optimization) and online visibility? Because every blog post you write becomes another web page, and every web page is another opportunity to rank well for a specific search your ideal customer is doing right now. Or in a month. Or in a year. Because good, evergreen content will continue to attract visitors to your blog or website for years, generating more leads for your business. There are a number of ways to generate content ideas for your blog: Turn customer questions into “Dear Abby” style posts. Scour sites like Quora, Yahoo Answers, LinkedIn or other forums where your prospects may be asking questions. Take some keywords that you’d like to rank well for and run them through Google Adwords Keyword Tool. This free tool shows you how many people are searching for your phrases each month, suggests related phrases that might be better opportunities, and lets you know how competitive that search is. (The higher the competition, the tougher it will be to crack the first page of the search engines.)